GOLDFISH
CHILEAN SEA BASS

Adults started to think that Goldfish were too childish for them, so we appealed to their more sophisticated pallates.

Ad Age’s “Top 25 Ads from 2024”
WINNER // The Webby Awards 2025 [Advertising, Media, & PR / Brand Strategy / Advertising Campaigns]
GOLD // The ANDY Awards 2025
BRONZE // The One Show Awards 2025 [Stunts & Activations]

Made a few impressions (14 billion). Made a few lists (AdAge Top Ads of the Year).

Agency: Mischief
Role: Copywriter
Art Director: Virginia Mathews
GCDs: Ross Fletcher, Howard Finkelstein
ECDs: Bianca Guimaraes, Kevin Mulroy