CHILI’S
I’LL BE HOME FOR NATIONAL MARGARITA DAY

What turns a fake holiday, like National Margarita Day, into a real, nationally recognized holiday?

A Lifetime movie. Starring Taye Diggs and Maria Menounos.

Agency: Mischief
Role: Copywriter
Art Director: Virginia Mathews
CDs: Carl Peterson, Eleanor Rask
GCDs: Ross Fletcher, Howard Finkelstein
ECDs: Bianca Guimaraes, Kevin Mulroy

There’s even an IMDb page.

In case you missed the Lifetime channel premiere of the full 15 minute short film, I’ll spoil the ending for you.