JCPENNEY
THE EX-CHANGE

Feelings change. Now your jewelry can, too.
This Valentine’s Day, bring jewelry from a relationship past and we’ll replace it with something that lasts.

Agency: Mischief
Role: Copywriter
Art Director: Virginia Mathews
CDs: Dana Buckhorn, Tanner Thompson
ECDs: Bianca Guimaraes, Kevin Mulroy